Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.

Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.

Learn more about Tamsen at: https://tamsenwebster.com

00:00 Introduction to Today's Guest: Tamsen Webster 

00:20 Tamsen Webster's New Book

06:11 The Importance of Internally Motivated Change

12:30 Understanding Capability and Intent in Persuasion

22:12 The Role of Words in Effective Communication

26:00 The Power of Storytelling in Marketing 

29:04 Historical Perspectives on Belief Systems 

35:10 Effective Change Communication Strategies 

42:25 Final Thoughts and Resources

This is the Brands On Brands Podcast with Brandon Birkmeyer

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